Developing A Strategy For Real Estate Mobile Marketing

Realtors who still rely on print advertising have yet to realize the advantages, and cost savings, of going digital. Real estate mobile marketing prevents the hassle of taking out print ads, or printing up property fliers. As part of a digital strategy, digital marketing allows realtors to reach out to prospective buyers for a low cost, using no paper. Digital also gives realtors an environment in which to be proactive, rather than reactive, when assessing customer needs.

When realtors use mobile marketing, they use a mobile device to communicate with clients. Realtors with access to calls and emails on a smart phone are available to assist buyers at any time of the day. Being available gives realtors an advantage over less responsive competitors. Also, smart phone capability is better suited to a clientele that is constantly integrating more digital products into their lifestyles.

Digital products give realtors a chance to be proactive with their outreach. Placing a flier at every property listing requires time, and cash that could be diverted to other resources. Also, sitting back, and hoping that prospective buyers see a web listing for a property, puts a realtor in a reactive position. Digital technology, on the other hand, allows realtors to go on the offensive, promoting their listings directly to clients while enjoying significant cash savings.

Digital advertising may be realized in a number of ways. When realtors list a new property, for instance, they may choose to send the information to clients, using text messaging. Or, when an open house is about to begin, realtors could sent a text message to interested clients in their database.

Realtors may also benefit from SMS service. Realtors, for instance, could set up a number, to which a client could then text a keyword. The keyword would immediately generate property specifics, for a certain home that the client is viewing. SMS would make fliers obsolete, providing at-a-glance information for the clients, while saving money, and paper.

Advertising is only one aspect of an overall digital strategy. Many clients use their phones to look at property information online. For this reason, realtors should ensure that their websites are easily navigated with a smart phone, and that they do not publish too much Flash content. Additionally, good visuals on a website are important, and realtors may even consider adding a video element to their pages.

Of course, there are even less expensive alternatives for digital strategy. One idea is for realtors to list homes on real estate websites, like Zillow or Trulia. Both of these websites feature high-quality mobile applications, and are rich in visual features. Another idea is for realtors to use social media to communicate with their client base.

Real estate mobile marketing completely changes the focus of advertising for a realtor. By taking advantage of smart phones and computers, realtors will bring their services up-to-date with the lifestyles of most of their clients. Also, technology provides convenient services to clients, for a fraction of the cost of paper.

Dave is a real estate professional who specializes in real estate marketing solutions.